{"product_id":"made-up-how-the-beauty-industry-manipulates-consumers-preys-on-womens-insecurities-and-promotes-unattainable-beauty-standards-paperback","title":"Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMartha Laham\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eMade Up\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, \"In the factory, we make cosmetics. In the store, we sell hope.\" This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003ci\u003eMade Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards\u003c\/i\u003e is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003eThis revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the \"looks industry.\" \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003ci\u003eMade Up\u003c\/i\u003euncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won't tell women the truth about beauty.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMartha Laham\u003c\/b\u003e is a professor at Diablo Valley College, where she has taught business, marketing, and advertising for thirty years. She has authored college textbooks in marketing and selling, developed instructional materials for educational publishers, and contributed to \u003ci\u003eHuffPost\u003c\/i\u003e. She is the author of \u003ci\u003eThe Con Game: A Failure of Trust\u003c\/i\u003e. She lives in Oakland, California.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 17, 2025\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":47978030530714,"sku":"9798881806941","price":38.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1238\/3642\/files\/PAaYpjdONu9798881806941.webp?v=1778036165","url":"https:\/\/theothersideshop-3.myshopify.com\/de\/products\/made-up-how-the-beauty-industry-manipulates-consumers-preys-on-womens-insecurities-and-promotes-unattainable-beauty-standards-paperback","provider":"On The Other Side","version":"1.0","type":"link"}